Lifecycle Email Marketing Playbook
Your Complete Guide to Revenue-Driving Email Automation
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This playbook gives you the strategy. Let us handle the execution—from setup to optimization.
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Your Complete Guide to Revenue-Driving Email Automation
This playbook gives you the strategy. Let us handle the execution—from setup to optimization.
Contact AMAMoney walking out the door every single day.
Global E-commerce Sites | Baymard Institute Study, 2024
The highest return of any marketing channel.
Email Marketing Across All Industries | Litmus State of Email Report, 2023
Benchmark for top-performing ecom brands.
Top 10% of E-commerce Stores | Klaviyo Benchmark Report, 2023
This playbook contains core sequences and resources you can implement immediately to start capturing revenue you're currently losing. Each sequence includes exact timing, subject lines, copy frameworks, and best practices you can use right away.
Most stores only capture 10% of their email potential. Without proper lifecycle sequences, you are leaving $10-15K on the table for every $50K in revenue generated.
If you aren't running these 3 sequences, you are essentially paying to acquire customers just to let them leave.
Recover 10-15% of Lost Sales
"You left something behind..."
"Need help with your order?"
"Your items are almost gone"
Drive 15-25% of Repeat Purchases
"Thank you for your order!"
"While you wait..."
"Since you loved [Product]..."
Reactivate 10-15% of Dormant Customers
"We miss you at [Brand Name]"
"Here's $15 to welcome you back"
"Should we say goodbye?"
Low effort, high impact changes you can make immediately.
Even a single generic email recovers 5-10% of carts instantly.
Offer 10% off for email signup. Expect 3-5% conversion rate.
Set to send 14 days post-purchase. Reviews increase conversion by 270%.
This guide gives you the framework, but execution is everything. Professional setup involves advanced segmentation, A/B testing, custom design, and copywriting that converts.
This playbook is only the start—we're here to turn your lifecycle marketing efforts into a revenue engine.
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